Meet the Maker:
Krittika founded Soothi out of a desire to make products that inspire creativity. At Soothi, journals are the starting point of discovery, and are catalysts and containers for creativity and change.
My name is Krit, and I am the founder of Soothi. With Soothi, I am focused on creating the best journaling experience in the market. I do this by designing and manufacturing sustainable journals that have a material connection for our customers. Our journals feature designs and quotes that evoke creativity and mindfulness.
I am building a brand that is able to leverage sustainable materials, such as cotton waste paper, cactus vegan leather, and elephant manure paper, to create products that encourage individuals to disconnect from the noise around them and re-connect with themselves.
A journal is more than a work surface. It’s a landscape. A self-portrait. A stage. It’s a launch pad. A treasure chest. H0me-base and H.Q. It’s where it all starts. Where the magic happens. Where dreams become reality. It’s the one dedicated place, throughout history, across the globe, where we all go to think, learn, write, sketch, plan, invent, improve and reimagine.
At Soothi, journals are the starting point of discovery.
We create and curate inspired accessories for inspiring people, from individual objects to hand-coordinated, customized stationery products. Because we believe that when people work with passion, they live with purpose and make the world a better place. Our products are more than utility items. They’re catalysts and containers for creativity and change. They’re purposeful, universal objects that physically, personally connect us to our greatest inspirations, aspirations, ideas—and to the world we all share.