Meet the Maker:



Julie Chon, founder of Knours Beauty, set out to create a line of beauty products that encourages and uplifts women in all stages of life.


Julie spent 15 years working in hospitals as a physical therapist, helping patients get back on their feet both literally and figuratively. She quickly realized that there were obstacles her female patients faced because of the 3 M’s: menstruation, maternity, & menopause.

After she became a mother of two, Julie recognized the importance of using clean & safe personal products for her own hormonal wellness. She eventually joined hands with her husband to become pioneers in the growing K-Beauty phenomenon as exclusive distributors of Korea’s top beauty brands.

Many years later, as Julie struggled with the emotional & physical changes symptomatic of menopause, and the effects they were having on her life, she was reminded of the patients she met during her time as a PT. As she researched ways to alleviate the symptoms of menopause in her everyday, and especially on her skin, she was surprised to discover the existence of EDC’s (endocrine-disrupting chemicals) in many widely known skincare products.

Using her knowledge & experiences, Julie set out to create safe skincare that didn’t pose a concern for toxicity or triggering hormonal shifts during the 3 M’s. She collaborated with dermatologists & herbalists to conduct extensive research and formulate the cleanest, most effective products for women with hormone-related skin concerns.

And in 2018, Knours was born. Knours encourages women to Know Your Skin and understand its relationship with hormonal fluctuations. We believe that our ever-changing hormones can potentially disrupt and alter our skin’s natural state of well-being, especially during the 3 M’s: menstruation, maternity, and menopause. We hope to uplift women during & in-between their 3 M’s, normalize conversations around them, and help women appreciate their womanhood while looking radiant!

Knours wants to be there for you, to encourage & uplift you, because womanhood is not always about feeling happy & beautiful; it’s about feeling important & alive. We want to create really effective, really good products that make you feel alive as a woman through the ups, downs, and in-betweens of the 3 M’s.


Find out more @knoursbeauty and